"Google continues to pummel Yahoo -
and everyone else - in the search game".

Today is Friday, April 20th, 2007. I just read the above quote right from the front page of Investor's Business Daily. The headline of today's top story read...

A Google Ho-Hum: First-Quarter Profit Whips Expectations

Of course we are not surprised one bit. In my opinion (and I'm not alone on this) Google is THE best run company in America. As you will see in just a moment, they are also the best company to work for. But before we go there... let me share a couple of more things from this article. According to IBD columist, Pete Barlas..."Google, which gets nearly all of its revenue from ads it posts on its own and partner Web sites, revenue rose 63%".

Pete further reports, "More advertisors are pushing more of there ad dollars in the direction of paid search because they are getting a better conversion and a more positive return on investment than anywhere else".

I'm not surprised!

For four years, we have been one of those companies making money advertising on Google. You should know that we did not start out as a company that primarily helps businesses implement and improve their Google Marketing. In fact, we were raving Google Fanatics way before Google became a verb.

As a direct marketing company and consulting firm, back around the later part of 2003, we found that most of our business (and more importantly our PROFIT) was coming from one source...Google.

What has let Google "Crush" their competitors in such a highly competitive area? One word. Intention! (The reason they choose to name the company Google is because they wanted to build something mammoth). And they have done it.

And it looks like we are not the only ones...

Just look at this magazine cover. Out of all the companies in America to work for (and there are some fantastic ones out there) Google is #1. This according to Fortune Magazine anyway. That’s right, they named Google as the best company to work for.

No wonder. It’s been no secret that part of the Google Genius has been to attract the “best of bread” when it comes to hiring talent.

On September 2, 2005, a news story broke about how Microsoft’s CEO Steve Ballmer couldn’t take losing any more of his key employees to Google.

According to the story, after one of his engineers was putting in his notice to resign to go to another company, Balmer said, “Just tell me it’s not Google!” and the second his suspicion was confirmed, he got so mad he picked up a chair and flung it into a table.

Now we all have proven ways to capitalize on Google’s proven strategy. And believe me, it just keeps getting better and better.

No one has the commitment and integrity that Google has.

In my opinion, it’s been a huge reason to their (almost instant domination). It has already guaranteed them long-term success in a very short amount of time.

Google understands it MUST be about the user’s experience.

So it’s always about relevancy to the user, who is ultimately in control. Google delivers super targeted traffic by staying committed to super relevant search results. That gives you an opportunity to profit from the 200 million plus searches taking place every day.

There's a new sheriff in town, and his name is Google.

Enter your first name and primary email address below to get Brad's FREE Google Marketing Tips and Updates!

** We never rent, sell or grant others access to our database of clients.